Media and measurement
Turn screens into measurable media
CommVision can add anonymous, privacy conscious audience intelligence and proof of play reporting, so a display network can be measured, reported on and where suitable monetised, rather than run on trust.
Screens are no longer just displays
A screen can be more than a place to show content. With the right measurement, a display network becomes a set of measurable digital touchpoints, so businesses and media owners understand how content and screens are performing rather than guessing.
Audience intelligence and vision analytics
CommVision can add audience intelligence and vision analytics that report on how content and screens perform. It measures patterns of attention and engagement, not people, and produces aggregated reporting that informs content, scheduling and commercial decisions.
What it measures
Attention and viewed impressions, dwell time, content performance and screen performance, all reported in aggregate. The output is behavioural insight at the level of the audience and the network, so a client can see what is working and act on it.
Proof of play and reporting
For media and advertising led networks, CommVision can specify proof of play and structured reporting, so inventory can be scheduled, sold and reported against with confidence. Combined with programmatic ready networks, it turns screens into accountable media inventory.
Privacy conscious by design
CommVision's audience intelligence is anonymous, aggregated and privacy conscious. It measures patterns of attention, not identities. It does not identify individuals and it does not store personal information. Measurement is positioned to respect the public and to meet the expectations of serious commercial and property partners.
Where it adds value
Selected digital signage, retail and retail media, automotive, commercial property and billboard environments, where understanding attention and performance changes how a network is run, reported and valued.
An optional layer, specified to fit
Measurement is an optional layer, added where it earns its place. CommVision specifies it alongside the displays, software and network so it reports cleanly from the start, rather than being added on later.
Make a network you can measure
If you want a display or media network you can measure and report on, CommVision can specify the right measurement layer for it. Start with a conversation about the objective.